Our two founders come from wildly different backgrounds. Ethan has the benefit of an extensive coffee career; Ali is inquisitive. Watch them gain good judgment through experience (most of which—let's face it—comes from bad judgment).

There's a lot of wonderful information out there, but even when people are generous enough to tell you how they make something, they rarely show you how they got there.

Here our cofounders won't just share what they think, but also a record of what they thought, what they tried and how their attitudes and methods have shifted. Starting now!

Start with our article in Fresh Cup Magazine: just how important is pressure when you're brewing espresso? Under Pressure